The Ab Fab of Social Networking
by cindy ~ August 13th, 2008. Filed under: social networks.
Just as we get used to Google being part of our venicular, we discover there is another gene pool of IT words that are working their way into the fabric of our life.
Taking pics of Mary’s birthday, how delightful… must put them on FaceBook. Got a new boyfriend or girlfriend? Must tell everyone on Beebo! Promoting your band’s events… then MySpace is the place to be. Unless they recently found you on Mars, if you are reading this you would have heard of one of the many social networking sites that have become part of our society.
No longer do people have to climb the wall when they have no one to tell good news to. It doesn’t matter about time zones, boundaries, ages, socio groups, sex, location or many times even language, it’s to social networking that people are inevitably turning to. It’s all about communication. The ability to communicate with someone or no-one at any time of the day.
We’re also telling the word what we like, when we like it, how we like it & how much we are prepared to pay for it. So who is the most interested to hear that? Advertisers. Whether I am advertising a Condo or a second hand pram, I want someone to sell my goods to, so by what better method than genetic advertising. Age, sex, race & location all boiled into one place which ranks well with search engines. What more can the consumer world ask for!
But nothing comes for free. Social networks require huge expanses of bandwidth & power. Who pays for this use? We do indirectly every time we buy something from an ad. Does the advertising costs cover the cost of running such networks? You bet it does … and then some! It hasn’t attracted huge investers such as Rupert Murdoch, Microsoft & Google for nothing. Networks such as MySpace & YouTube have been purchased for many millions of dollars.
So where do social networks go from here? Who knows. Like the early community portals of the late 90’s they could fizzle out. Social network software developers such as Boonex are continueing to push the limits of social networking. So I say, sit back & enjoy the journey!
